© 2024












The AIT, Design Office



We are a women-led design studio and office, based in London, specifically focusing on identity design, web design, e-commerce, art direction, digital and print assets.

Our practice is grounded in core analog processes, ensuring that we are carefully defining effortless visual languages through a deep consideration of context, aesthetics, and practical communications.



           About


E:       office@theait.co.uk

The AIT, Design Office     About     office@theait.co.uk     @the__ait     © 2024





1                 End-to-end identity design












2


                End-to-end identity design


The idea behind the identity design for Akha was rooted in a desire to render the brand’s unique style and aesthetic in a balanced and fresh manner. Staying true to their South African heritage influenced the minimal and ancestral-inspired custom logotype. Led by a distinctive brand mark, derived from the logotype, the identity translates values surrounding South African culture and environmental importance; transforming the brand into a sophisticated and authentic design studio.



London, UK












3                 Typography











4                 Custom logotype












5                 Portfolio page, Mobile












6                 Debossed brand mark, ink printed












7                 Portfolio page, Desktop











8


                Portfolio web design


Setting a tone that would unify the identity with the website, guided initial portfolio concepts. Elegant typography was at the helm of the design process, informing a website that felt memorable and sophisticated in design. Simple page layouts and a focus on a grid-like structural system were the basis for a site that houses all of Akha’s functional furniture. The new site allowed Frances and James to re-establish themselves as a highly detail-oriented interior studio, boundless and full of fresh ideas.



London, UK












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10                 Print design












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