13 / WILL CASSADA Q&A



For our 2021 Playlist covers, we are collaborating with some of our favourite photographers each season. For our SPRING | 2021 Playlist cover, Will Cassada has donated one of his spectacular landscape photographs. 
       We sat down (virtually) with Will and asked him a few of our burning questions; getting to know the man behind the lens.

01. The AIT®:
                 “WHERE WAS THE SPRING | 2021 PHOTOGRAPH TAKEN?” 

01. WILL:
       “This photo was taken on the Blue Ridge Parkway, [Eastern United States] on October 11th - the anniversary of my wife and I.”


02. The AIT®:
     “WHAT INSPIRED THIS SENSATIONAL LANDSCAPE SHOT?”

02. WILL:
                “We were enjoying the drive up to Blowing Rock [North Carolina], and we came across a  look out point and just had to stop and admire the incredible view.”


03. The AIT®:
              “WHAT ROLE, IF ANY, DOES MUSIC PLAY FOR YOU IN YOUR CREATIVE PROCESS AS A PHOTOGRAPHER?”

03. WILL:
              “I listen to a lot of different music genres. A lot of Lo Fi when I am editing and lots of nostalgic music from the 80s-90s when I am on the road.”


04. The AIT®:        

   “AS A CREATIVE, NO DOUBT WANTING TO EMBRACE THE OPPORTUNITIES THE PHOTOGRAPHY INDUSTRY HAS TO OFFER IN THIS DAY AND AGE, HAVE YOU FELT LIKE YOU HAVE BEEN SET BACK BY THE PANDEMIC, HAVE YOU HAD ANY DIFFICULTY STAYING MOTIVATED?”

04. WILL:         
              “Thankfully the pandemic didn’t really slow anything down for me. I took it as an opportunity to get out and explore. Of course ensuring I am being safe as possible.”


05. The AIT®:   
   
   “IS THERE A SPECIFIC LOCATION OR ANY PARTICULAR SETTINGS THAT YOU GRAVITATE TOWARDS BECAUSE YOU FEEL ESPECIALLY CREATIVE & INSPIRED WHEN YOU ARE THERE?”

05. WILL:          
             I like to pull up a map and just find an area that I haven’t been to before and try to make my way towards that place. On my travels I end up finding a lot of interesting subjects  that inspire me as a photographer”
06. The AIT®:

“PRODUCING WORK  THAT DOCUMENTS OUTDOOR SUBJECTS, , DO YOU HAVE AN APPRECIATION FOR THE ENVIRONMENT AND THE CRUCIAL ACTIONS WE NEED TO TAKE TO PROTECT IT?”

06. WILL:
             “I of course think people need to respect nature a lot more. It breaks my heart when I come across a place on my travels which has been spray painted, burned, and littered with all kinds of trash. People really need to take the time and clean up after themselves, and each other.”


07. The AIT®:

“ARE THERE ANY ARTISTS THAT INSPIRE YOU?”

07. WILL:
            “My wife, Christian. She is my biggest inspiration. We both decided to pick up a camera about a year ago and said ‘”lets see where this takes us.” So far it’s been a really fun journey together, and recently we have been lucky enough to turn our passion into a business.”


08. The AIT®:

“ARE THERE ANY UPCOMING, PROGRESSIVE PHOTOGRAPHERS WHOSE CAREER & WORK YOU SUGGEST PEOPLE CHECK OUT?”

08. WILL:
     “I am a big fan of Kyle McDougall. I love his compositions and wisdom, and the fact that he shoots all formats is a plus.”


09. The AIT®:

“WHAT DO YOU FEEL MAKES A GOOD PHOTOGRAPHER? ARE THERE ANY SKILLS YOU FEEL ARE NEEDED, OTHER THAN HAVING A GOOD EYE?”

09. WILL:
     “Having a good eye is definitely very important. But also being patient. I would also say, being supportive in the photography community. As far as skills, always be super aware of your surroudings.”


10. The AIT®:

“WITH 2021 IN FULL SWING, WHAT ARE YOUR HOPES FOR THE YEAR?”

10. WILL:
     “Well 2021 is going to be a super busy year for me and my family, we are expecting a new one in the fall, as well me and my wife starting a business. So I’m going to try my best to shoot as much as possible!”


We wish Will & Christian mountains of luck with their growing family, and business. You can view Will’s work  here. And listen to our SPRING | 2021 Playlist here.


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