The AIT is a women-led
design studio, based
in London.

about, articles, contact


L O N D O N 
We are a small team of
hard-working, kind women;
driven by a love of design.


     “Welcome to a world in the eye of a climate changing storm.” Over the past couple of months, a terrifying 3 million acres of land have been lost to uncontrollable wildfires that rage across the west coast of America. The shocking images that have emerged from this disaster outline a very bleak future for our planet - the glowing red landscapes, desolate smoke filled cities, and graveyards of abandoned homes are now plastered across newspapers and online news outlets. For many of us, these fires are concrete proof of how humans have shaped the natural world, our consistent toll on the planet is now becoming unbearable as we panic to adapt to a new type of normal - this cannot continue and it is beyond crucial that we do not become desensitised to our rapidly changing environment.
     For us at The AIT®, we are struggling now more than ever to continue on, knowing that beautiful parts of our planet are under excruciating strain. We cannot sit back and watch this happen, and we emphasise our pledge to do our part in ensuring the human race reverses the effects of climate change.

    Carbon emissions worldwide need to be drastically reduced in order to halt the warming of our atmosphere; and there are a plethora of ways in which we as a society can help do this. But the first step, we believe, is to cognitively change our mindsets & behaviours within our civilisation, an overwhelmingly incredulous task; but the more we talk about changes, discuss solutions and exercise new practices, we might be able to shift the underlying systemic notions beneath communities worldwide.

    We must begin to overthrow the framework that exists as the foundation for a ‘throw away’ culture, we must truly understand that there is no ‘away’ - there is no bottomless pit where we can discard items & materials we no longer want, items we have stripped of value. We must begin to live so completely consciously of what we ‘use’ -  trying to be mindful about the future of products and materials and how you, as one person can impact the planet through the usage and endorsements of harmful items.

    We have to override that integral selfishness and remember we are not the only species inhabiting this earth.
Before buying an item, before reaching to throw something away, perhaps we can preface our movements with thoughts about the items we choose to use. “If I throw this away, where will it end up?” So many items, once discarded, will sit on this planet, stagnantly for generations to come.

    Can we start to think deeply about buying items that when purchased ultimately endorse the manufacturing of toxic plastic, or about items that when purchased endorse the devastatingly harmful production of commercial meat. The almighty question is how we can get humans to think like this on a daily basis, to think critically about the impact of the products we buy and use, to think about part we all play in the great tapestry of consumerism, and the power we have as consumers to reject the current structures that are in place when it comes to the trading of harmful goods.

    Many people worldwide are not in positions to make such choices in regards to the items they use, many do not have access to sustainable products, they do not have access to recycling centres, they do not have the ability to support local farmers - or even the money to make that often more expensive choice. We must understand that there is a vast majority of people who are not even remotely exposed to the effects of climate change or its solutions; which is why this conversation needs to be on the tip of every tongue, so we can begin to find solutions that can work for society as a whole.

    At The AIT®, we recognise our position of privilege, to be given the ability to make conscious choices. And with this privilege, we choose to take it and run with it. We will not stop doing everything possible to make most sustainable decisions for the planet. Changing our mindsets to take the bigger picture into consideration, and using our (small) but nevertheless listening audience to pass on information about how can come together to try to save this wonderful earth.
     Find out how you can help those affected by the wildfires HERE.