1 Digital invite design
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End-to-end identity design
We were approached by Lucie to re-design and evolve her identity into a new contemporary era; more reflective of Lucie’s kind spirit and love for delicate pieces. We began to define the identity concept as timeless and elegant, working with light fonts, negative space, and softly interconnected brand marks. We developed a visual language that felt serene yet structured, thoughtful and intuitive to housing journals filled with romantic thoughts and introspective notes. Like the pieces she creates, the re-designed branding for Concrete Collective felt concise and honours self-love, care, and minimalism.
New York, US
3 Journal, Desktop
4 Custom logotype
5 Journal, Mobile
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E-commerce web design
The e-commerce site for Concrete Collective has been designed to be effortlessly romantic and approachable, soft in its presentation of information and clear in its offerings in regard to made-to-order jewelry. The user experience is enhanced through the usage of negative space, allowing for a soft scroll and easy browsing participation. We designed a dedicated segment of the site to house the Consider journal, a space for Lucie’s community to reflect and contemplate self-discoveries.
New York, US
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8 E-commerce, Desktop
9 Care Notes, Ink Printed
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14 Custom Logotype, Ink Printed
