1 Care page, Desktop
1 Care page, Desktop
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End-to-end identity design
Our long-term partnership with EILAF has spanned many years, and our work has always been focused on versatility and flexibility, ensuring the brand identity is given the space to evolve and adapt through the seasons. The brand system plays on innovation, exploring traditional craftsmanship but through a modern lens. We established a rich palette of earthy colours alongside a hand-drawn custom logotype based on hand-painted way-finding street signs found in rural Zanzibar.
New York, US
3 Typography
4 Care Page, Mobile
5 Homepage, Desktop
6 Film by Nassor Othman
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9 Social Media Design
10 Product page, Mobile
11 Debossed logotype by The AIT
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E-commerce web design
We developed a purposeful e-commerce platform for EILAF, to invite a heightened online experience for users, utilising ongoing storytelling that effortlessly highlights EILAF’s mission as a brand. Components of the site include videography by Nassor Othman, asymmetrical page layouts and simplistic product imagery. These elements came together to produce an impactful and exclusive digital space that allows the brand to faithfully illustrate how they have managed to nurture and support their weavers.
New York, US
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17 Film by Nassor Othman
17 Film by Nassor Othman
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19
Print and digital design
Our print and digital design work for EILAF includes Look books for potential wholesale partners. The spreads are designed to engage with the cohesivity of the brand and website, underscoring the brand ethos and further extending visual storytelling. These design pieces for EILAF are useful in contributing to their marketing and brand strategy as well as strengthening their industry connections.
New York, US
20 Look book, Print
21 Original custom logotype
