© 2024












The AIT, Design Office



We are a women-led design studio and office, based in London, specifically focusing on identity design, web design, e-commerce, art direction, digital and print assets.

Our practice is grounded in core analog processes, ensuring that we are carefully defining effortless visual languages through a deep consideration of context, aesthetics, and practical communications.



           About


E:       office@theait.co.uk

The AIT, Design Office     About     office@theait.co.uk     @the__ait     © 2024




1                 About page, Desktop












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                Portfolio web design


Ceramicist and artist, Hanna Heino approached us to re-design her portfolio website which is home to her grand collection of sculptures. Bridging time-honoured traditional craftsmanship practices with her contemporary design perspective aspires to open up the sculptural space with organic and natural forms. We reflect Hanna’s values through a clean and minimal website which magnifies the time and work that Hanna assigns to each of her pieces. We create structure through her catalogue and soften the site with custom-drawn brand marks. Our system of Roman numerals instils heritage and tradition throughout the site.



Turku, Finland













3                 Catalogue, Desktop












4                 About page, Mobile












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6                 Blind embossed custom logotype












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                End-to-end identity design


Our work with Hanna extended to brand identity, and we developed a visual concept that reflects Hanna’s overarching purpose as a ceramicist, to combine traditional craftsmanship with contemporary aesthetics. The identity encompasses an elegant custom logotype alongside a hand-drawn baroque swirl that captures Hanna’s balance and integrity as an artist. Using baroque references, and an organic palette, we aimed to magnify the world that Hanna is so intuitively creating.



Turku, Finland












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11                 Typography












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