The AIT® is a women-led design
studio and office, based in London.       about       instagram       articles       select works

The AIT® is a women-led design studio and office, based in London.


Iona Nicoll

brand and web design 

      It was a pleasure to design for London-based photographer, Iona Nicoll - in terms of both brand design, and web design. Iona is an up and coming photographer who has explored a variety of photographic avenues from interiors, to landscapes, to brand, and lifestyle work.

      Her website exists as a collection and celebration of her media. We developed a simple e-commerce function that underpins the ability for Iona to sell prints on her website, further enhancing her offering as a young photographer. Big, bold, and effective fonts are of structural importance across the site - giving her voice and personality a chance to shine amongst her work.
      The brand identity is minimally sleek and like the website, leans on beautifully strong, yet feminine type. Iona was keen to ensure her intials were connected in a delicate but meaningful way, therefore we designed a multi-layered brand mark in a deep charcoal hue that presents a neutral and professional brand.

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