© 2024












The AIT, Design Office



We are a women-led design studio and office, based in London, specifically focusing on identity design, web design, e-commerce, art direction, digital and print assets.

Our practice is grounded in core analog processes, ensuring that we are carefully defining effortless visual languages through a deep consideration of context, aesthetics, and practical communications.



           About


E:       office@theait.co.uk

The AIT, Design Office     About     office@theait.co.uk     @the__ait     © 2024















1                 Portfolio Web Design












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                End-to-end Identity Design


Having worked with Laidler and Laidler in the past, it was a pleasure when Lauren reached out to us in early 2024 to invite us to develop a new identity and website to launch the new phase of the Laidler and Laidler business. We aligned on a refreshed orientation for the brand, focusing on a balance of creativity with a renewed sense of confidence and spirit. Grounded in an appreciation for the details, the identity plays with the intricacies of modern print alongside a distinctive colour palette that feels playful and robust.



London, UK












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4                 Blind Embossed Brand Mark












5                 Homepage












6                 Custom Logotype












7                 Social Media Design












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10                 Portfolio page, Mobile











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                Portfolio and E-commerce Web Design


The site for Laidler and Laidler combines both portfolio and e-commerce functions, designed to balance and hold together the two core columns of the brand; Print and Creative services. The website was built to honour and highlight both sides of the business, presenting a gallery-esque entrance with pops of colour and detail-oriented type. Generous space gives way to portfolio imagery, inviting exploration and illumination into the Laidler and Laidler universe. 



London, UK












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