The AIT® is a women-led design
studio and office, based in London.

office@theait.co.uk       about       instagram       articles       select works


The AIT® is a women-led design studio and office, based in London.

office@theait.co.uk




2022

Poppy Undies

web design


      Poppy Undies is a Los Angeles-based intimates brand founded by Emily Labowe. We designed Poppy Undies a brand new sleek website, designed to underpin their minimal and sophisticated style. The site is luxurious in space, playing with larger images vs smaller thumbnails to create a dynamic and visually stunning digital environment.

A variety of pages present and express beautifully large imagery, considered and thoughtful type, and the exploration of alternative layouts. It is a functional, but editorial e-commerce site that is now home to a brand that is doing extraordinary things when it comes to inclusivity, self-acceptance, sustainability, local production, and the art of creating by hand.

poppyundies.com


© 2022
are.na        spotify