© 2024












The AIT, Design Office



We are a women-led design studio and office, based in London, specifically focusing on identity design, web design, e-commerce, art direction, digital and print assets.

Our practice is grounded in core analog processes, ensuring that we are carefully defining effortless visual languages through a deep consideration of context, aesthetics, and practical communications.



           About


E:       office@theait.co.uk

The AIT, Design Office     About     office@theait.co.uk     @the__ait     © 2024













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                E-commerce web design


Focusing on a combination of both e-commerce and creative portfolio functions, the Poppy Undies site was designed and developed to serve as an editorial and clean online space. High functionality and a generous use of white and negative space produces a contemporary perspective which is layered with 90s-minimalism in both web elements and brand imagery. We created a custom page to house those wearing their Poppy Undies in an image library utilising hover functions, creating an interactive and intuitive site, reflecting and illuminating Emily’s playful and ever-so-cool nature.


Los Angeles, US














3                 Homepage, Mobile












4                 Care notes












5                 Homepage, Desktop












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7                 E-commerce, Desktop












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9                 Custom image gallery, desktop   












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