© 2024












The AIT, Design Office



We are a women-led design studio and office, based in London, specifically focusing on identity design, web design, e-commerce, art direction, digital and print assets.

Our practice is grounded in core analog processes, ensuring that we are carefully defining effortless visual languages through a deep consideration of context, aesthetics, and practical communications.



           About


E:       office@theait.co.uk

The AIT, Design Office     About     office@theait.co.uk     @the__ait     © 2024















1                 E-commerce, Desktop











2


                E-commerce web design


Seamless transitions and hover animations were concepts woven into the website we designed for SÈVE. Their e-commerce platform reflects their introspective nature, allowing us to play with features that bring a sense of elegance and modernity to each page. The digital home for SÈVE works to create a balance between the feminine and the masculine, exploring harmony between contemporary shapes and old-fashioned sophistication. The site effortlessly calibrates with the brand identity, ensuring consistency throughout.



Paris, France












3                 E-commerce, Mobile












4                 Custom logotype












5


                End-to-end identity design


Redefining the impact and sentimental ideations behind jewelry was the intention behind the visual identity for SÈVE. Their ethos is rooted in offering genderless, minimal pieces that focus on the premise of significant life moments. The visual language is anchored in simplicity, underpinned by Alice’s desire to enrich her brand with meaning and emotion. There is a minimal quality to the typography, paired with an organic colour palette, which brings the identity to a streamlined space.



Paris, France












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7                 E-commerce suite, Desktop











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13                 Blind debossed custom logotype










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