1 Homepage, Desktop
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E-commerce web design
Using a variety of design and developmental systems, we produced for i seira an organised and minimal website that is enhanced with wish list functionality and strong brand visuals. Clean product photography reinforces the simplicity of the digital space, allowing for a calm and pleasant browsing experience. Architecture and sculpture have been a consistent throughline for the i seira brand, existing as references throughout Alexa’s designing process. The re-designed site is now a tool for Alexa to not only showcase her pieces but also as a vehicle for building connection with jewelry lovers and industry peers.
East Coast, US
3 Product page, Mobile
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5 Collaboration with Taylor Tupy
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7 Custom logotype
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End-to-end identity design
A full rebrand for i seira allowed for a complete re-understanding of Alexa’s vision when it comes to producing her work through considered and thoughtful series. We used distinguishing numbering systems to formulate a visual identity that plays homage to Alexa’s Greek heritage. The updated identity reflects Alexa’s love for minimal design shapes and codes, and focuses on a stone-centric colour palette that underpins the sculptural inspirations.
East Coast, US
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11 The bespoke process
12 Care notes, print design
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14 Online Journal
15 Debossed custom logotype, ink printed
